Oklahoma trade pull factor

              Business Development Series:
C e n t e r f o r E c o n o m i c & B u s i n e s s D e v e l o p m e n t
Oklahoma Trade Pull Factor
Prepared By: Fui Ting Phang Director: Doug Misak
April 2012
County Trade Pull Factor: County Trade Pull Factor (CTPF)
in Oklahoma ranges from the minimum 0.15 in Osage county
to the maximum 1.55 in Oklahoma county within the seventy-seven
counties. County with Per Capita Sales greater than
the Per Capita Sales of the state would result in a trade pull
factor greater than 1.00. Trade pull factor greater than 1.00
represents that the local retail businesses are able to attract
or capture more trade from nonresident consumers, and vice
versa.
Nine counties (11.7%) of Oklahoma’s seventy-seven counties
had trade pull factors greater than 1.00 in the 2009 calendar year.
Among these counties, Oklahoma and Tulsa took the lead with
trade pull factors equal to 1.55 and 1.58 respectively. A higher
trade pull factor of these two counties was partially accounted
for by their diverse retail trade and large metropolitan areas,
which attracted a wide majority of consumers. Other counties
with trade pull factors greater than 1.00 include Beckham (1.39),
Woodward (1.34), Garfield (1.17), Carter (1.11), Custer (1.10),
Washington (1.06), and Woods (1.03). Counties of this grouping
are shaded in dark blue on the map of county trade pull factor
(page 10).
The county trade pull factor map (page 10) displays five different
color codes that grouped counties with the same range of trade
pull factors under a given color coding. Counties with strong
trade pull factors are highlighted in dark blue, which has a trade
pull factor of 1.00 and higher. Counties with trade pull factors
varying from 0.80 to 1.00 are colored in light blue. Thirty-nine
counties with trade pull factors ranging from 0.40 to 0.79 are
presented in white color. The remaining counties with trade pull
factors spanning from 0.30 to 0.39 are shaded in yellow-green,
and counties with trade pull factor lesser than 0.29 are displayed
in green.
Additionally, there are three numbers reported for each county
Introduction:
Trade Pull Factor measures the effectiveness of retail market performance, and its ability to attract
resident and non-resident consumers to a particular region. This report presents the trade pull factor of
Oklahoma’s seventy-seven counties and fifty cities on taxable goods and services.
on the map of county trade pull factor (page 10), where the first
number represents the county’s population in 2009; the second
number refers to the trade pull factor for the given county; while
the last number signifies the trade capture area. Trade Capture
Area is computed by multiplying population by trade pull factor.
It represents the number of ‘full time equivalent’ consumers
making retail purchases in the region. 1
Eleven counties had trade pull factors varying from 0.80 to 1.00.
These counties are shaded in light blue on the county trade pull
factor map, which included Pittsburg and Payne (0.97), Jackson
(0.95), Comanche (0.94), Pontotoc (0.93), Kay and Stephens
(0.92), Cleveland (0.88), Muskogee (0.86), McClain (0.81),
and Kingfisher (0.80). With the exception of Cleveland and
Kingfisher counties that are located in or near the Oklahoma
City metropolitan area, each of these eleven counties sites some
distance away from the major metro areas, and each has at least
one city serving as a central shopping point. These cities are Ponca
City in Kay County; Stillwater in Payne County, Ada in Pontotoc
County; Altus in Jackson County; Lawton in Comanche County;
Muskogee in Muskogee County; Alva in Woods County; Norman
in Cleveland County; Duncan in Stephens County; McAlester in
Pittsburg County; Purcell in McClain County; and Kingfisher in
Kingfisher County.
The twelve counties shaded in yellow-green (page 10) had trade
pull factors ranging from 0.30 to 0.39. Counties in this grouping
include Harmon and Tillman (0.39); Pushmataha and Washita
(0.38); Logan, Pawnee and Roger Mills (0.37); Love (0.36);
Okfuskee (0.35); Johnston and Jefferson (0.33); and Adair
(0.32). Counties in the last grouping had relatively small trade
pull factors, lesser than 0.29 in 2009. These counties are Beaver,
Cotton and Nowata (0.29); and Osage (0.15).
Trade Pull Trend & Analysis: In 2009, eight of the following
nine counties: Oklahoma, Tulsa, Woodward, Beckham, Garfield,