Dollars & sense 913. 1 |
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file:///Y|/Newsletters/Dollars%20&%20sense/Dollars%20&%20sense%20913..htm[9/3/2013 11:03:49 AM] From: Oklahoma Beef Council <hbuckmaster@oklabeef.org> Sent: Tuesday, September 03, 2013 6:02 AM To: gphillips@oltn.odl.state.ok.us Subject: Beef Industry Demonstrates Improved Sustainability Dollars & Sense Beef Checkoff Update September 2013 In This Issue Beef Sustainability OBQA Winners Announced Upcoming OBQS Upcoming BQA Meeting Beef Exports Hit Record Highs Nutrition Seminar Program 2012 OBC Full Dollar Report Ok Beef Producers Feed Hungry Children Private Treaty Upcoming Events BQA Meeting, October 8, 2013 in Vinita, OK Oklahoma Beef Quality Summit Quick Links National Standards Foundation Certifies Beef Industry Sustainability Assessment The beef industry has improved its sustainability by 5 percent in just six years according to the results of the checkoff-funded Beef Industry Sustainability Assessment, released today during the 2013 Cattle Industry Summer Conference. Richard Gebhart, cow-calf producer from Claremore, Okla., also served on the sustainability advisory panel. He explains that the beef sustainability assessment is the most detailed examination of a commodity value chain ever completed, taking into account every aspect of beef production from the growth of feed to the disposal of packaging by the final consumer. "We examined all the inputs and outputs required to produce a pound of boneless, edible beef and we did that for the 1970s, 2005 and 2011," says Gebhart, explaining that the 1970s and 2005 each represents major shifts in beef production practices, while 2011 represents present-day. Improvements in crop yields, better irrigation, innovations in the packing sector, improvements in technology and better animal performance are examples of innovations that have all played a role in advancing industry sustainability, according to Kim Stackouse-Lawson, Ph.D., director of sustainability for the National Cattlemen's Beef Association, a contractor to the Beef Checkoff Program. "The completion of the life cycle assessment (LCA) project provides the industry, for the first time, the science-based evidence necessary to lead conversations about the sustainability of beef," says Stackhouse- Lawson. "The Beef Checkoff and the Beef Promotion Operating Committee had the foresight three years ago to see the importance of this work and make it a priority for the industry. By completing the LCA, the checkoff positioned beef as a leader on the topic of sustainability."
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Title | Dollars & sense 913. 1 |
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file:///Y|/Newsletters/Dollars%20&%20sense/Dollars%20&%20sense%20913..htm[9/3/2013 11:03:49 AM]
From: Oklahoma Beef Council |
Date created | 2013-09-10 |
Date modified | 2013-09-10 |